We focused on running a comprehensive Mediboard campaign over 3 months which enabled us to educate Kiwis on bowel cancer symptoms at GP clinics, hospitals and pharmacies nationwide.
We included for the first time digital Mediposters delivering 878,000 impressions and over 7,000 hours. 98,000 Kiwis accessed our website in 2020 which is a 72% increase from the year before.